The Weekly Ring Drop
5 rings.
Every week.
Just for you.
Every Tuesday I send you 5 engagement rings personally chosen by me — not an algorithm, not a brand. All beautiful. All ready to buy. All from independent designers you won’t find anywhere else.
Trusted by
1,236+ ring explorers
Free forever
5 rings every Tuesday◆All rings ready to buy◆Hand-picked, not algorithmic◆Free forever◆1,236+ subscribers◆Independent American designers only◆5 rings every Tuesday◆All rings ready to buy◆Hand-picked, not algorithmic◆Free forever◆1,236+ subscribers◆Independent American designers only◆
Why this matters to you
You’re not alone
in feeling lost.
80%
How men search — USA 2025
Start researching 1–3 months before they’re ready to buy
You’re spending weeks passively saving inspiration, unsure where to start or who to trust. This newsletter is built exactly for that window. Every Tuesday you get 5 rings worth considering — so by the time the moment comes, you already know what you love.
This is where you are right now
$7k
Average spend — USA 2025
The average engagement ring costs $7,364
It’s the 3rd most expensive purchase of most people’s lives — after a house and a car. Getting it right matters. This newsletter gives you weeks of informed, curated research before the pressure begins.
76%
Custom preference — USA 2025
Would pay more for something unique
If she’s not the type to want what everyone else has — you’re not alone. Most people feel the same. The Ring Drop shows you independent designers making exactly that. Beautiful, unique, and ready to buy.
Is this her? Probably.
36%
Yellow gold — USA 2025
Of rings are now yellow gold — up from 9% in 2017
If she loves vintage or yellow gold, her taste is right where the world is heading. The Ring Drop focuses on exactly this aesthetic — warm, timeless, independent designers making the rings that feel personal, not generic.
40%
Self-purchase — USA 2025
Of women’s diamond sales are self-purchase
Not every ring is for a proposal. Women buy for themselves — promotions, milestones, anniversaries. The Ring Drop is for anyone quietly looking for the right ring — whoever they’re buying it for.
78%
Shopping behaviour — USA 2025
Of couples now shop for the ring together
She already has a Pinterest board with 40+ saved rings. Forward her an issue of the Ring Drop and let her tell you which ones she loves. The easiest conversation you’ll have about the ring.
Share it with her
“I spent three months lost on Pinterest and Instagram. One month of this newsletter and I knew exactly what she’d love.”
— subscriber, Chicago
What’s inside every issue
More than a newsletter.
A weekly edit.
01 —
5 rings, personally chosen every week
Not a scrollable grid of hundreds. Just 5 — every one ready to buy, linked directly to the designer. No waitlists, no “contact us for pricing”. Real rings you can actually get this week.
02 —
Curated by profession, not just style
A surgeon needs a different ring than a sculptor — even if they both love beautiful things. I think about what she actually does with her hands. Every pick reflects that.
03 —
Trends vs timeless — explained clearly
Every issue I tell you which designs are having a moment and which ones will feel right in 20 years. No jargon. Just honest guidance so you can choose with confidence.
04 —
Stones, settings, metals — in plain English
What’s a bezel setting? Why does a cushion cut look bigger? I explain everything no-one tells you — so when you walk into a jeweller, you know exactly what you’re talking about.
05 —
Early access to new collections
The best independent designers sell out fast and don’t advertise. You’ll see new drops before they hit Instagram — and before they’re gone.
06 —
Reply and I’ll actually write back
Every email comes from me personally. Hit reply with any question — about a ring, a style, a budget — and I’ll write back. This is a real conversation, not a broadcast.
This is for you if —
You’re quietly looking.
You’re browsing before the proposal — figuring out what you love before the pressure arrives.
You feel overwhelmed by the options and just want someone to show you the good ones.
You want something unique — not the ring everyone else has from the same five chain stores.
You’re worried about choosing the wrong thing — and want to build confidence before the moment comes.
You want real guidance from a real person — not sponsored content or an algorithm.
You’re buying for yourself — for a milestone, a promotion, or just because you’ve earned it.
Quick answers
Things you’re
probably wondering.
Will I actually find rings she’ll love here?
Yes — not just rings that look good in photos. Every week I pick 5 that are genuinely beautiful, ready to buy, and made by designers who care. Nothing generic, nothing sponsored.
I’m not ready to propose yet. Is this worth joining?
Most subscribers are exactly where you are — quietly looking, building an eye for what they love. That’s the best time to join. By the time you’re ready, you’ll know exactly what to get.
How is this different from just scrolling Instagram?
Instagram shows you what performs well. I show you what’s worth buying. No sponsored posts, no algorithm pushing the same five brands. Just the rings I’d actually recommend — all ready to buy.
Can I ask a question directly?
Yes — just reply to any email. I read every reply and write back. Whether it’s about a specific ring, her style, or where to even start — I’m here.
Is it really free?
Completely. No card, no trial, no catch. One email every Tuesday. Unsubscribe anytime with one click.
Join 1,236 people
already finding
the right ring.
One email every Tuesday. 5 rings, personally chosen, all ready to buy. The easiest way to find the ring she’ll wear for the rest of her life.
Free · One email per week · Unsubscribe anytime